Health4you

About

The website I will be designing is in relation to one's health. More precisely, information or new research regarding one's overall state of complete health. This site's main topics will be-

General
Nutrition
Fitness
Mind & Soul
Men's Health
Women's Health

Each category will have different areas of browsing and interacting. This will be largely blog based with different blogs from anyone who wishes to participate. The blogs will be categorised into top rated blogs, recent blogs and featured blogs. Revenue will be generated through advertising from site sponsors. These sponsors will have target specific advertising for the topics the users are browsing. The content displayed will be in a very simple manner and will be very compatible with mobile and tablet devices.

Target audience

The anticipated audience of this website is for anyone who has an active interest in their health, state of mind or just general well-being. This is a very broad area and could potentially target just about anyone. Being more specific about the target audience and their characteristics, the website will attempt to appeal to people who are between the ages of 21 and 40, well educated or intelligent, concerned about their body image or state of mind and have a genuine interest in their health and well-being. The target audience will also be of more interest, and therefore targeted, if they are from the lower-middle class or above, as they will be more likely to be able to contribute to the revenue producing model of the site.

Anyone who is involved in different areas of social media will also be of interest. This means that people who spend a lot of time on Facebook, Twitter or Google+ are of interest, as their engagement will often involve free advertising for the website through the sharing or liking for its social media page. The area this side of the website will try to appeal to is teenagers, both female and male, of all economic backgrounds. This will be done through constant and consistent updates through social media pages and links to social media websites on every page. 

Blueprints

Form of navigation

The site is mainly structured as a global navigation structure due to its consistent listing and ability to access any category from any page. Like most global navigation structured websites, this is done through a navigation bar on every page which allows easy and simple access to these categories. For the target audience this site is aimed at, it is essential to have such quick access to any page, as this type of audience can be bored or frustrated easily by slow or difficult navigation structures.

Due to the nature of this website and the target audience, a contextual navigation system is applied on top of the current one. This is through page suggestions and links to 'similar' blogs which draws the audience in further. Like most sites, this site does cross between many other navigation systems, although to a much smaller degree. This includes local navigation through individual categories selected and search navigation through the blog search selection

Type of browsing

Browsing through this site is done primarily through a poly-hierarchical method. Because most blogs are accessed by the category they belong to and can belong to more than one category, different blogs can be accessed multiple times through different category topics and headings selected.

To support the contextual navigation form of this website, the browsing can also be done through associative relationships between what the user is currently or has previously viewed. This method is great for linking and suggesting pages or blogs to people who know roughly what kind of information they are after but not specifically.

Wire frames

Home

This is the wire-frame for the home page. It focuses on simplicity and doesn't overload the user by crowding the page. There are two ways one can search from this page, the consistent search bar in the top right corner which can always be accessed from anywhere in the website and the option further down the page which has more search options for more specific results. 

Navigation Page

Here is a results page for a searched term. This page will come up when searched from any method and will continue to display the search options previously selected. Multiple blogs that meet the search criteria will be displayed here with a small summary of what is in the entire article. This page also is an example of the global and local aviation system used. One can see this from the consistent main headings and the 'search' heading which notify's the user where they currently are on the site. 

Content Page

When a user visits this page, this is what they will eventually be after. Here is how the blogs will be displayed that the user has selected. It incorporates the same navigation system components as the previous page. It also incorporates advertisements on the side, which would be audience specific advertisements to appeal the user reading the blog. This page also adds the contextual navigation part of the site by displaying and suggesting sites the current user might like. This also helps the user learn what they might be interested in and how their keywords have effected the search through the listing of the metadata of the blog being displayed on the side. 

A small example of what could be a large table of vocabularies organised into a metadata matrix.

Metadata Matrix

Vocabulary	Description	Examples	Maintenance
Audience	The viewers and users of the site.	Teenagers, Any health fanatics.	Easy
Category	Areas the users can select for browsing.	General, Nutrition, Fitness.	Moderate
Tags	A collection of descriptions of a blog or image.	Nutrition, teenager, men, mental, gym.	Difficult
Featured	Blogs that are given an important status.	Featured, not featured.	Easy
Keywords	Words that help locate more specific blogs.	Greens, weights, creatine.	Difficult.

Controlled Vocabulary 

Just a list of terms which have the same meaning when replaced with alternative terms. This is just a small list and the real list would continue to grow the further the website went into development. 

Accepted Term	Variant Term
Blog	Blogs, Web Log, article
Nutrition	Food, diet, health, menu
Men	Male, boy, guy, man
Women	Female, lady, ladies, woman, girl
Fitness	Health, weights, training, gym, train, exercise